GREENWASHING: DECEPTIVE Corporate BRAINWASHING Designs of The TIMES ... The "Unclean Green" Edition ... (GLOBAL WAR'N'ING PT.54)- (ADVERTISEMENT SATURATION PT.2)- (AMERICAN EXCEPTIONALISM PT.12)

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Positioning a Brand: The Clever Marketing Art of Greenwashing ... Thanx to Graeme Newell



This posting will be for the "Global War'n'ing", "Advertisement Saturation" & "American Exceptionalism" series of this journal/ blog. What inspires this posting partly, is a Guardian news link below, that I had linked in also to the previous posting concerning neoliberalism, and also because, although I talk about the phony "going green" thing in various parts of the "Global War'n'ing" series, I did not have a posting strictly on that subject. I havent done a posting for "Advertisement Saturation" in 8 years, so I just seen this as fitting. It's in the "American Exceptionalism" series, because no one on the globe, can manufacture, market, sell, and implement bullshit through such, as well as America ... we are the best of the best at it, and inspiration, especially with our neoliberalism influence, for all others around the globe. Some may wonder what "greenwashing" is?, such as those who may not keep up with environmental news/ info ... so a quick video above to open with a little run down on it. Some good reads below in the links to broaden the picture and enlighten, and a CBC video below from some folks that done a little investigative leg work, with ecoholic, Adria Vasil ... and uncovered some interesting facts. Even though this is a VERY serious subject, some of these reads/ vidz, had me laughing, because some is so ridiculously obvious, and brazenly dumb even by some folks selling this trash, it's almost unbelievable they actually get away with some, but do. Yet on a positive note, all this green ads/ marketing, brings so much more public awareness to the mainstream, and inspires consumers to question and make their demands heard, and makes manufacturers more aware of what they are selling. This green marketing is one of the top marketing trends exploding right now in 2018, everyone from dentists to petrol companies, banks, home products, vehicles/ cars, toys, cosmetics/ hygiene, diapers, pet care, agriculture to pharma companies, are designing and selling the "green pitch", and in much case, over 90% of it is bunk and unclean too ... and alot of greenbacks ($$$$) are being made off it. At the bottom of the posting, I will add some of my views.






***** CORPORATE ACCOUNTABILITY: Seeing through the corporate greenwashing of Earth Day ... (newsread)




***** HUFFPOST: Greenwashing Companies ... (newsread)




***** THE GUARDIAN | MARTIN LUKACS: Neoliberalism has conned us into fighting climate change as individuals | Environment ... (newsread)

Greenwashing: Busting "eco" labels (CBC Marketplace) ... Thanx to CBC News




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***** PD/ RCJ: "GLOBAL WAR'N'ING" ... PART'S 53 THRU 1



***** PD/ RCJ: "ADVERTISEMENT SATURATION" ... PART 1



***** PD/ RCJ: "AMERICAN EXCEPTIONALISM" ... PART'S 11 THRU 1


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Thomas Hudson Pickering/ Ranch Chimp



One that does not personally know me, or read this blog before, may easily look at this 54 part global warming series, and think that I must be some hardcore environmentalist fanatic. I actually am far from it, to be honest. I myself dont try all these tips for going green that I read, or get emailed. I prefer to drive smaller cars, because of fuel efficiency and costs, and sometimes I use the rail/ transit, because of costs, parking fees and traffic. I been using fluorescent lights for years, not because I think I'm being more green, but because they work better and longer. I dont go shopping for the top green products, but try to be responsible in how I discard trash/ waste, concerned for my community ... nothing special. I like buying groceries at Trader Joe's, and they use paper bags, but even if they used plastic, or I had to use my pillow cases to sack my groceries, I would use them, because they have decent products, competitive prices with all the large chains, and good service, and even Trader Joe's uses the green marketing, and I'm sure some greenwashing too {:-) Like millions of other working class people, I live on a modest income, so I have to watch what I buy and spend. I post/ write so much concerning global warming, because I see it as such a serious issue, as we are all now witnessing from the intensified weather events all over the globe. When has been the last time that you havent heard about extreme weather from flooding, to fires burning thousands of acres of forests, to extreme winters and summers for a couple weeks at most? ... it dont happen, just turn on any major tele network, and the daily news is saturated with it, and no talk in any of it about global warming. The property, eco, health and financial damage is at all time highs ... and it impacts even so many of our major cities and industries, and everyone regardless of class, race or gender. What is it this week? (and this is an ongoing thing), 10's of millions being affected on the east coast due to flooding (NBC News) ... fires raging through the western U.S. currently, again (NY Times) ... the people being killed by wildfires outside Athens, Greece (NY Times) ... and week to week, coast to coast, country to country, this is repeating. Even the Antarctic Ice is melting at an accelerating rate, not anticipated (UNFCCC). Even scientists who been predicting this for years, are seeing that their assessments were not just accurate, but even modest, since it is even worse and accelerating faster than the experts thought.

The reason I questioned so much as far as how green we are truly going?, since the beginning of this journal/ blog in 2008 (and even before I started this blog), is because all I been seeing is a saturation of ads and greenwashing being done. While we are busting each other's chops and pocketbooks/ wallets over how green we can be on an individual basis over the years, the industries themselves that are most environmentally damaging, have done very little to clean their act up. Just in that last decade, the increased production, promotion, and dependency of fossil fuels has exploded as well because of these industries, as well as our government actually giving tax incentives for fossil fuel investing ... while these industries give us the trade off of how they are concerned and becoming green. While we spend out the ass as consumers to be as eco- conscious as possible in America, some other country allows for these industries to trash it more than ours ... we could all ride bicycles in America, yet the damage would still be tremendous all over the rest of the globe, because of what these industries are doing, and getting away with. The investments on the other hand into renewables has also exploded, and the reason why, is because they ALL know, that this is the future of energy, and even the big current fossil fuel investors in time, are going to pour billions into renewables ... yet in the meantime, they will extract through drilling and mining everything they can regardless if it's for energy or not, simply because of the value of these resources, and how much wealth can be made. And we now know, that we even have technologies to not only go full renewable transition much quicker ... but we even have the technology to do existing fossil fuels production and resource/ minerals mining extraction much cleaner. Even though production and profits are at all time highs, they are just being too cheap, while pinching and ratholing every dollar they can, and trying to lay the whole responsibility on the people/ consumer, for consuming the only thing they allow us to consume through pre- paid legislation. While they pay/ lobby the politicians to play along and do business as usual. When shit hits the fan, like the gulf oil spill, they created legislation through their lawyers/ lobbyists, so that we have to pay for most out of our tax revenues ... in BP's $20 billion settlement, the taxpayers had to pay $15.3 billion of that (Forbes), which is disgusting. All they had to do was replace some faulty valve for a few million, along with some general periodic maintenance and repairs ... and it would not have happened, this shows the depth of just how cheap they can be.

Like with pharma drugs, healthcare, banking or whatever they control, they ONLY allow us to purchase and choose what they want, by paying off our Congress, clear bribery ... this is why we need to change Washington, and we actually can, we have the tools. Look at the positives in this greenwashing for example, it is consumer outrage and demand, that actually made these people put forth an effort, to try to make things more environmentally friendly, I mean, they spent millions to try to promote green products as companies individually ... kind of odd to invest so much, if you're as tight fisted as they are, right? ... that is because they get frightened when the public makes demands too, because they know, that the power of the consumer can shut them down. Collectively, these industries, if they just used a little common sense and basic math, could save from wasting billions in trying to create schemes, and do a better job than they do, have less disasters and accidents because of their actions and neglect ... if they took the money they waste, and used it to improve their industries, update equipment and infrastructure. But they become intoxicated by the almighty dollar as well, and brainwash themselves to the point, where they miss the simple solutions, that many cant even stop and think straight, while depending on us to fix everything and pay for everything they fuck up. This is why they need stricter regulation and oversight, because they too, are capable of being destructive on a large scale ... the consumer/ public, can push that as well. It was consumer demand that pushed for renewables to be expanded, for emissions to be slashed, for products to be more under watch and scrutinized. Even though these industries take whatever the consumer wants into consideration and figures out a way to make a buck off it, like in greenwashing ... the bottom line, is that they listen to the consumer, because that is their bread and butter, and even their pre- paid politicians cant change that. Bottom line, we have more power and influence to bring change more than we may realize, it's just a matter of informing people, and organizing mass movements with solidarity and applying pressure. It is the consumer, the scientists, and engineers, that is the cornerstone in making innovation work ... the investors, boards and CEO's just simply manage what consumers, scientists, and engineers could manage better themselves. Stop praising those who do not deserve so much praise, and demand what we want and need! ... what in Hell do we need them for? ... and we call them "elite"?


Word Out ....




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***** RANCH CHIMP JOURNAL "WELCOME" POST


***** RCJ MUSIC/ ART'S HONOUR ROLL SOCIETY (my hand- selected music/ arts picks)

***** "THE RESISTANCE | PERILS OF THE POWER POSSE" ... ( a 2 part futuristic Ranch Chimp Journal dream to dream on )


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NEOLIBERALISM REFORM 2018: Reinventing Your Societies ... While CONQUERING the FLAWED IDEOLOGIES & The ECONOMIC ABSURDITY ... The "Bootstrap & Stopgap" Edition ... (THE AWAKENING PT.51)- (NEOLIBERALISM CRISIS PT.3)- (CORPORATCOMMUNAZICA PT.17)

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Neoliberalism is dead: we need a new political story- George Monbiot ... Thanx to Verso Books



This posting will be for 3 series of this journal ... "The Awakening", "Neoliberalism Crisis" & "Corporatcommunazica". I wanted to compile some informative reads and video out of many I reviewed, to look at what neoliberalism is, the problems, and solutions. Still many people dont understand the term "neoliberal", 95% of the folks that I brought it up to over the last decade, think it means something like "ultra- liberal" or whatever. Yet at the same time over the last decade, awareness of the flaws in this system and the resistance to it, has been growing as much as neoliberalism itself, which was inevitable, since the majority feels the effects. Actually, it's kind of a misleading and deceptive word/ term, like most of the other deceptive crap, advertising, and propaganda the top wealth has designed by their high paid experts and lawyers ... then peddled by their rent- a- scientists down to their pre- paid politicians, to their religious and advanced education institutions. It hasnt much of a damn thing to do with liberalism at all, it was designed for economics basically, a get rich quick design, and took decades to implement, to get to the level it is now. U.S. and U.K. has this shit in high gear, but you find it on every continent implemented today (not so much on Antarctica ... at least, yet). It is even difficult to ever hear the word used in any mainstream media ... it's politically incorrect {:-) I could picture a prime time news anchor like David Muir (ABC), using a term like "neoliberalism" or even "global warming", or it's sugar coated name "climate change", when he is reporting the economy, political trash and extreme weather, which he has to cover almost exclusively daily ... he would be out the door in a New York minute, and lose his $5 million annual salary ... he would be looking for work at RT America or elsewhere after that! ... heh, heh, heh, heh, heh {:-) But before I go on ... I'll let George Monbiot open above with a vid, George been in the trenches hammering this for years. The Guardian piece is so importante, as far as how we're told to fight climate change individually, while these mega industries, rip apart our environment ... bottom line, not a damn thing getting done ... and yes, you can do things much "cleaner" than we are, they're just being too cheap, that's where force, regulation, and oversight comes in. Some more below that, and the first video below is very informative too ... at the bottom I'll add some of my own views.




This Is Neoliberalism > Introducing the Invisible Ideology (Part 1) ... Thanx to BarakalypseNow






***** THE GUARDIAN | MARTIN LUKACS: Neoliberalism has conned us into fighting climate change as individuals | Environment ... (newsread)




***** OPENDEMOCRACY | LAURIE LAYBOURN- LANGTON: The movement to replace neoliberalism is on the ascendency- where should it go next? - New thinking for the British economy ... (newsread)




George Monbiot on replacing neoliberalism ... Thanx to openDemocracy





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***** PD/ RCJ: "THE AWAKENING" ... PART'S 50 THRU 1


***** PD/ RCJ: "NEOLIBERALISM CRISIS" ... PART'S 2 & 1


**** PD/ RCJ: "CORPORATCOMMUNAZICA" ... PART'S 16 THRU 1


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Thomas Hudson Pickering/ Ranch Chimp



There are some positives to this neoliberal plan too, looking at the design also, it rapidly expanded growth and wealth, it has created many new millionaires, so much development, trade, etc. If everything went well as far as all it helped create, and it actually trickled down more, which you can not do without some regulation, and letting a government play their part as well ... you should have eliminated poverty totally, although there would still be various levels of income and wealth, just not the dirt bottom poverty that we have. I dont believe that in a neoliberal capitalist system or a mixed economy democratic system, that you need poverty, especially extreme poverty to exist and be functional. Nor do I feel that everyone should be at the same income level and live all the same, in these types of capitalist systems ... you can have various levels of income and wealth, according to your contributions and accomplishments ... I mean, I support reward on merit, at least in the system, condition and society of now/ today. I myself am very conservative, been my whole life, when it comes to budget and spending, but I see those who have too much money, recklessly and wastefully spending everyone else's money, that doesnt even belong to them. I also consider, giving out food stamps and social programmes to the less fortunate, as good business and economically wise ... as much as I support a FAIR amount of monetary incentives to be given to investors, such as tax breaks or other forms. I just dont support any one size fits all or one way street, like in neoliberalism, where the top wealth and investors control what democracy we have left, all the tax revenues, and everything in between. Yes, I feel that a reasonable amount of taxation is healthy for everyone's benefit ... and that regulations are healthy for business especially. To paint it simple, I am both left, right, and independent in my thoughts about these things ... for me, in such a diverse arena, mixed economies proven to work best ... so I feel that socialism is healthy in capitalism, and capitalism is healthy in socialism. I feel democracy and representation is healthy for everyone, from the lower levels of society to the top levels of society. The problems we have in these systems, is not the system as much as human nature, so this is why I'm strongly for regulation and oversight ... which is good for business/ economy, social stability, as well as the environment.

There are heavy flaws in neoliberalism, that even economists to the IMF are examining and questioning it, because it's becoming dysfunctional ... so it's not just poor people in the streets or students, everyone is feeling the pinch somehow. When you deregulate everything, which is the path that this been on, it is damaging to not just the mass of society, but especially the environment. When there are no more regulations, or just much less, no accountability, liability, and a culture that runs rampant on this ... it will most likely self destruct. A guy was telling me a few months back, that it is too late, the damage is done, and there is nothing that can stop it, etc. I have to disagree ... instead of looking at this as just an ideology ... look at it as an economic model, I told this guy. These models are plentiful throughout capitalism, they come and go ... I like to take what worx and utilize and expand it, and trash what dont work ... this economic model, clearly is not working the way it should. And with the fast changes due to technologies, we cant let something with this amount of flaws continue as is ... it needs drastic reform. The top wealth sayz that those at the bottom, need to simply jump on board and participate in the market system, and everything will be fine for them ... pull ourselves up by our bootstraps, etc, etc ... this is just a pipe dream looking at the whole picture, a pipe dream created by minds strictly intoxicated with greed and profit, and like any hardcore addict, are out of control ... even the most brilliant minds can drive themselves insane. Sure, we need to pull on our bootstraps, and have a stopgap intervention immediately, and block everything we can, until we fix things to work better. Most cant even participate in this market, and get meaningful success the way it is working, and it's causing too much misery for too many that are essential to the economic engine, such as the mass of consumers. Most would work themselves till they're blue in the face, and not accomplish a damn thing, no matter how hard they try, those neoliberals who say they will, are either lying, or so far out of tune with the condition. We have folks who spend their entire life, just trying to play catch up in a ratrace that only can pay off with odds the same as playing a lottery.

The top wealth also sayz that we need to reinvent ourselves to compete in the arena of today ... of course, the one they created and control in the present. I agree also with that, we do need to reinvent ourselves, societies, and priorities ... and a good start would be conquering these flawed ideologies and systems, and economic absurdity. History shows that we can fight this, and we can also have our voice and part in shaping whatever new model comes in place, these systems could not function to begin with, without the majority of workers and especially consumers. As George above and others will point out, we simply have not created a narrative yet, and something solid as solutions, but a majority can and will. Over the last decade since the 08 recession, awareness of the systemic flaws has exploded, it is even hitting mainstream media ... maybe not calling it neoliberalism, but so many are questioning and feeling the pinch and pain ... these majority of people, are the bread and butter of the economic growth, even more than the investor. At the same time, economic growth has been exploding, and profits are at unprecedented levels for a handful. Look at Jeff Bezos for example ... his worth in the last year alone increased by $50 billion ... do you know that with his amount of money, he could clean up extreme poverty worldwide, and still be one of the richest few on the planet. And I admire his innovative thinking and what he created, as far as Amazon ... but even he became so intoxicated and obsessed with his wealth. But, I can not admire his vision to monopolize so much, and shortchanging his workforce ... after all, he made his wealth being free of monopoly control. They alwayz say they need to be larger, because they cant compete otherwise ... more bullshit and delusional thinking ... we need to put limits on how much some of these types can control and takeover. We cant outspend them in elections obviously, but we can sure put a dent in their business, and they know it. Which is exactly why they want everybody under them to think only as individually, and not have any solidarity, and stay divided ... because when common interests form alliances, movements, unionize, etc ... those at the top will see a reality that they wont like too much, and THEY will feel the pinch. We can organize for a common cause, and still be individuals, with our individual qualities and dreams ... like them ... we can be a "Citizens United" of our own.


Word Out ....




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***** RANCH CHIMP JOURNAL "WELCOME" POST


***** RCJ MUSIC/ ART'S HONOUR ROLL SOCIETY (my hand- selected music/ arts picks)

***** "THE RESISTANCE | PERILS OF THE POWER POSSE" ... ( a 2 part futuristic Ranch Chimp Journal dream to dream on )


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RODNEY DANGERFIELD | PT.3: ... the most "DISRESPECTED" man in America ....

**** www.rodney.com



This posting will be Part 3 of "Rodney Dangerfield" for the music/ arts honour roll society of this journal/ blog. After all these years, I still love hearing Rodney and alwayz will. June of 2017, the official Rodney Dangerfield YouTube channel was set up ... so I grabbed some more classic pieces from it to post here ... Enjoy!





Rodney Dangerfield at the Top of His Game (1980) ... Thanx to Rodney Dangerfield





Carson Can't Keep Up with Rodney Dangerfield's Non- Stop One- Liners (1974) ... Thanx to  Rodney Dangerfield





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***** PD/ RCJ: "RODNEY DANGERFIELD" ... PART'S 2 & 1


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Rodney Dangerfield Goes to Camp (1983) ... Thanx to  Rodney Dangerfield





Rodney Dangerfield Finds True Love (1985) ... Thanx to  Rodney Dangerfield





Bill Murray as Rodney Dangerfield's Psychiatrist ... Thanx to  Rodney Dangerfield

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***** "RCJ MUSIC/ ART'S HONOUR ROLL SOCIETY" A THRU M


***** "RCJ MUSIC/ ART'S HONOUR ROLL SOCIETY" N THRU Z

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***** RANCH CHIMP JOURNAL "WELCOME" POST


***** "THE RESISTANCE | PERILS OF THE POWER POSSE" ... ( a 2 part futuristic Ranch Chimp Journal dream to dream on )


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